What Could be the Implications of This Acquisition on Users? And with 90% of Fortune 500 companies as Salesforce customers, this will be a huge advantage for Slack to grow their share of enterprise customers while doing what they do best – innovate. With Salesforce, Slack will be able to expand its presence with the big names. For Microsoft, this would competitively change the landscape and make these two behemoths compete head on over this cloud opportunity. This is because Slack will now be at par with Microsoft’s Teams which has been giving strong competition to Slack since the shift towards remote working accelerated. The united front of Salesforce and Slack impacts Microsoft.

Slack’s 12 million daily users will contribute revenue and provide data to feed into Salesforce’s AI projects. Slack’s open platform integrates with 2400 apps like Zendesk, Google Drive, Zapier, Box, Trello, Dash, Hive, etc. Now, it can focus on customer-facing tools and address the market for employee engagement. Microsoft has Teams and its integration with Office 365 and Adobe has Workfront.Īcquiring Slack finally gives Salesforce the boost it’s been looking for in the collaboration space. Salesforce’s biggest CRM competitors have collaboration platforms. And, Slack unites people, data, and tools so that teams can collaborate and get their work done from anywhere. Salesforce’s powerful CRM capabilities enable companies to sell, service, market, and conduct business from anywhere. What Does This Acquisition Mean for the Market? Let’s understand how this acquisition will reshape the way digital natives work in the new marketing era. Salesforce Knowledge-Khoros IntegrationĪlthough Salesforce has tried to move into the collaboration space in the past with Chatter, Community Cloud, and Quip, it didn’t particularly yield the result that Salesforce wanted.

KaseSync – Community and CRM Integration.

Salesforce Field Service Lightning Booster.Dupe Manager – Simplified Data Deduplication.GuideIn – Building Walkthroughs on Salesforce Communities.Email to Case Advance – Streamlined Case Management.ScoreNotch – Dynamically Gamified Communities.Sinergify – Salesforce and Jira Integration.Cartiveo: Shopify Marketo Integration Connector.Maginate: Magento Marketo Integration Connector.WordPress Marketo Integration Connector.Onemark – A Pre-fill Solution for Marketo Forms.

Slack owned by salesforce